The high cost of some medicines is being cited by the power-sharing executive in Northern Ireland as a possible reason to consider re-introducing selective prescription charges on the NHS. Such fees were abolished north of the border more than a year ago by the previous administration and Health Minister Edwin Poots party, the Democratic Unionists, made no mention of re-introducing them in their election manifesto ahead of the regional elections last May.
More than a decade has passed since the conviction of Dr Harold Shipman but some of the big changes his murderous activities were predicted to hasten are finally becoming a reality here. Chief among these is a more rigorous system of Continuing Medical Education (CME) for doctors. Traditionally, industry has played a significant role in CME at home and abroad, particularly in terms of medical meetings. But if a new report on CME from the US is anything to go by – and we suspect it is – such ways of working are likely to face significant challenges. Perhaps now is the time for medical marketers to get their thinking caps on and start coming up with alternative imaginative CME ideas, particularly when it comes to medical events.
A brilliantly imaginative new study by a pioneering US orthopaedic surgeon hopes to use sensor-laden gum shields to shed new light on head injuries in contact sports. Despite growing concern over the long-term consequences of heavy impact in American football and rugby, researchers still aren’t sure how different types of blows affect the brain. This information deficit has prompted Prof. Dan Garza of California’s Stanford University to look at using adapted mouth guards to gauge the effects of heavy tackles in college-based American football players.
Researchers based at the University of Akron in Ohio have predicted that spammers hawking fake or substandard prescription medicines could soon jeopardise the untapped potential of Twitter and similar micro blogging platforms.