The Irish media has at last awakened from its stupor on the perilous domestic implications of the impending global pharmaceutical patent cliff, even if it was international news agency Bloomberg who finally pointed the story out to editors here. The government is anxiously hoping that emerging life sciences sectors such as medical devices may be able to fill a potential €19 billion export chasm but there's a whiff of wishful thinking about such a scenario. That said (and regardless of whether the sensors and silicon transistors are made in Ireland) nanotechnology does offer remarkable potential for revolutionising the treatment of illness. And the scale of progress in this area was underscored recently with the assistance of an epileptic cat that was found to have suffered a 'heart attack' in its brain.
If bitten by a scorpion – an unlikely scenario given the odds are one in 300 million, but stick with us – how much would you pay for a course of anti-venom? We don't doubt that unfortunates would write a very big cheque indeed. But even those whose lives were saved by the precious drug would probably feel aggrieved on learning that the bill for a single course of this life-saving intervention ran to an eye-watering $62,000 (€46,500).
Once the preserve of the National Geographic, infographics are an excellent way of presenting complex information in an engaging manner and their use as a healthcare communications tool is increasing at pace.
In marketing terms, such illustrations are also useful for attracting the attention of readers who may no longer be engaging with statistics simply because they are already so familiar to them.
For an example of a high-quality infographic from Appature which displays some of the key statistics for pharma companies active on Twitter, click here
Everyone knows that 'everything' is changing in terms of the new marketing opportunities offered by digital technology. However, one of the biggest challenges faced is establishing how individual companies match up to their competitors in terms of digital marketing implementation. Are they ahead or lagging behind? Of course, climbing on board the digital rollercoaster is particularly daunting when it is moving along at a very brisk pace. A starting point for running the rule over your company's digital activity (or lack of it) is Smart Insight's annual Customer Engagement Report which represents a comprehensive on-going summary of evolving digital attitudes and activity.
These days there's scarcely a newspaper or magazine that doesn't have a showbiz section so Take Two has decided to offer our select band of specialist readers a healthcare Hollywood update. Anti-vaccine campaigning is one medical topic that can always be relied on for a bit of celebrity folly and the latest individual to board this particular bandwagon is 1990's action movie tough guy Chuck Norris. Anyone remember him?