As you know here at M+C we love all things digital and get excited when we hear about the new advances in digital marketing today. Google is currently adding a function similar to the "like" button on Facebook - which is called the "plus-one" button. While it’s still in an experimental stage, this tool aims to counteract the popularity of Facebook and make Google more social.
Figures confirmed last week reveal that Twitter now has 200 million users globally, (although many of those may be inactive or spam accounts). There are a host of pharmaceutical companies now active on the social network with the number rising monthly. This is unsurprising given the fact that Twitter has become more ‘mainstream’ and is exerting increasing influence on the news agenda.
Last month the Prescription Medicines Code of Practice Authority (PMCPA) in the UK issued guidance on the use of digital communications tools by the pharmaceutical industry. This is the first time an industry regulator has directly addressed the issue of social media in pharmaceutical marketing and rather puts the efforts of their US peers to shame. The FDA’s Division of Drug Marketing, Advertising, and Communications (DDMAC) been researching draft guidance topics on issues related to social media promotion of FDA-regulated medical products for a very long time. These guidelines were expected to be published in 2010 but the DDMAC announced last December that there was a delay in the process . The guidelines were then expected to arrive in Q1 2011 before it was whispered that they could be stalled again and mightn’t see the light of day until 2013!
Facebook are rumoured to be about to reveal a change in their comment settings on pages which will prevent administrators from disabling comments. Currently page owners can disable comments on their wall and in relation to photos and videos. However when these changes come into effect all pages will have comments re-enabled.
Whilst Quick Response codes (QR codes) are only now starting to become mainstream across Europe, they have been widely used in Japan for many years, featuring on everything from print adverts and billboards to product packaging.
So when Audi were celebrating 100 years of Audi in Japan they created a TV advert which featured over 50 people coming together to create a massive QR code. When scanned, the code took the viewer to a short animation celebrating Audi’s 100th ‘birthday’. A clever idea.
The term ‘we are all kids at heart’ could take on a whole new meaning following revelations that games such as Nintendo Wii, Playstation EyeToy, Sony Glasstron and CyberGlove could help play a potentially hugely significant role in the rehabilitation of stroke victims.
A cancer sufferer who inspired David Cameron to promise a £200m fund so patients could no longer be denied drugs on cost grounds has been refused NHS treatment. Clive Stone so impressed Mr Cameron with his battle to improve access to NHS treatment for cancer that the Conservative leader announced the pledge from the retired bank manager's home, during last year's general election campaign. Mr Stone, who suffers from liver cancer, and lives in the Prime Minister's Witney constituency, went to Buckingham Palace today to receive an MBE for services to cancer patients.
Over the past number of years the Irish public have been subjected to horrific scenes of the results of drink drivers, boy racers and passengers with no seatbelts. Some of the ads were so graphic a ban was put on them being shown before 9pm on Irish television. Recently, the Texas Department of Transportation took an alternative approach to road safety advertising, targeting a younger audience using ‘new media’ channels. And without a drop of blood, a mangled vehicle or grieving relative to be seen, the impact this highly innovative initiative delivers is nothing short of stunning.
Scientists are developing a new wave of impotence treatments based on the gas associated with schoolboy stink bombs. Researchers have discovered that a liquified form of hydrogen sulphide, the gas with the smell of rotten eggs, could help men with erectile dysfunction — it might even prove an alternative to the current treatment options.
If you think you’ve heard all the amazing stories about man’s best friend, and perhaps endured every possible dancing and singing trick on Britain’s Got Talent, it’s time to dispel the cynicism. That’s because one young English schoolgirl is receiving vital assistance to help manage her aggressive form of Type One diabetes from her pet dog that put’s Lassie to shame.