It’s hard to get away from financial matters these days and a return to this subject by Take Two merely reflects some of the wider issues plaguing our society. Last week generic drug manufacturers made their €30 million deal with the Department of Health. Counterparts in the branded Rx side remain engaged in difficult financial negotiations on a wide range of fronts. Whatever the outcome of such negotiations, let’s hope that any agreements prevent us from following the example of our neighbours in Greece, Spain, Portugal and Italy where hospitals are defaulting on their medicine bills.
The financial reality check that’s washed over Irish society in recent years has gradually been filtering down to healthcare practitioners and it’s fair to say that attitudes have changed, as far as industry meetings go at least. Doctors now approached to chair events or attend round-table meetings are not just responding noticeably but they also seem slower to ask for eye-watering fees. An interesting new survey authoritatively confirms this change in outlook (amongst GPs at least) and may herald new opportunities for companies in terms of the sponsorship of medical meetings.
A recent study by US mobile research specialists research2guidence has revealed the bumper year experienced by mobile health service providers. This market has grown exponentially in the past twelve months due to the increase in smart phone user base on the demand side, and the doubling of the number of Mobile Health applications on the supply side.