US Pharma companies are increasingly reliant on advocacy bodies to get their message across. This is due to the introduction of a range of guidelines preventing them from openly advertising to the masses. While this association can be rewarding for both parties, continued monitoring of the partnership is needed to ensure the correct message is getting across at all times.
Ever wondered about the absolute contradiction of seeing healthcare staff taking a cigarette break outside hospitals when colleagues inside are attempting to save the lives of people have put themselves at mortal risk from the very same activity? Well, one healthcare provider – the Cleveland Clinic – has been taking a stand on this issue. It stopped hiring smokers five years ago and now it’s upping the ante further by insisting that staff stay healthy and fit.
The Interdisciplinary Melanoma Cooperative Group (IMCG) at New York University received some invaluable support from an unlikely source recently in the form of cult comedy TV show South Park. South Park’s creators joined forces with designer Marc Jacobs to create a series of limited edition t-shirts, the proceeds of which will go to the NYU Cancer Institute.
The Association of the British Pharmaceutical Industry (ABPI) has advised members not to expect a new set of guidelines on how to engage with social media. However, the representative body stressed that this didn’t necessarily mean companies should steer clear of using the technology. “If your objective is to benefit the patient, and you’re working within the boundaries of the Code of Practice, then there is nothing stopping companies embracing social media and taking the opportunity that it presents,” ABPI web editor Melanie Quashie told a recent industry conference.