For Take Two, the impact of seeing the direct-to-consumer advertising of Rx medicines on television remains undiminished regardless of how many times we visit the United States. And the bit that packs the biggest punch is the voiceover at the end which details a long list of potential side effects. Now, we’d have thought that it was impossible for the American public to overlook such warnings. But this apparently isn’t the case because the pharmaceutical industry now stands accused by some of deliberately diverting the attention of viewers just as the tricky stuff arrives. Cue the golden Labrador.