The marketing team at Paddy Power have been taking risks with some of the most daring advertising yet seen on the web by an Irish company. Thus far, the benefits achieved by their Cheltenham campaign seem to be outweighing the risks of close-to-the-edge comments including a tongue-in-cheek reference to national stereotypes.
Could the recent US Supreme Court decision on overtime payment to pharmaceutical reps be the best possible result for those educated industry sales force members who peruse Take Two? We certainly hope so. In a split decision, the most senior court in the land of the free ruled (just) that industry won’t be required to pay overtime to its salespeople. The landmark ruling on a case filed by reps from GSK has effectively guillotined dozens of possible suits and industry analysts reckon that it will ultimately save industry hundreds of millions, if not billions, in back-dated overtime pay.