Monday, 05 March 2012 09:40
Paddy Power’s shock advertising is the talk of the web!!
The marketing team at Paddy Power have been taking risks with some of the most daring advertising yet seen on the web by an Irish company. Thus far, the benefits achieved by their Cheltenham campaign seem to be outweighing the risks of close-to-the-edge comments including a tongue-in-cheek reference to national stereotypes.
