Launch of Ireland's first iPhone App for psoriasis
This innovative campaign featured the very first iPhone App for psoriasis which was dedicated to helping people manage their condition. The MyPsoriasis free app was developed after research revealed that one in two patients with psoriasis struggle to use treatments as directed by the doctor.
The free app allowed people to track and manage their psoriasis on the go with their iPhone or iPod touch. In addition to videos and information on psoriasis, features of the app included:
- The ability to set personal treatment reminders
- Catalogue how they are feeling through a treatment diary and note any flare-ups
- A system to photograph the affected area at regular intervals so that patients can actually see the treatment working over time.
First Medical Communications and the other M+C divisions worked in partnership with medical professionals and the Psoriasis Association of Ireland to successfully launch this campaign. The resource was complemented by a website - www.mypsoriasis.ie and a comprehensive communications campaign making the public aware of the initiative through broadcast, print and social media.
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