Sanofi Pasteur MSD - Seven Reasons You Should Know Pneumo

The M+C Group collaborated on a multi-platform campaign to heighten the awareness of pneumococcal illness – a potentially fatal winter-related disease that is often eclipsed by publicity associated with the annual flu vaccine campaign.

The campaign, entitled Seven Reasons You Should Know Pneumo, was launched to highlight the fact that just one in seven of the main at risk group, the over 65's, receive the recommended vaccine to help protect against pneumococcal flu.

This integrated outreach was backed by legendary Irish stand-up Brendan Grace who, as a diabetic, was in the at risk group himself. He joined forces with a cross section of healthcare professionals and Age Action Ireland to publicise the campaign in the medical and consumer media.

The campaign received coverage in both the national and medical press and on the airwaves. Coverage encouraged all those over 65 and in an at-risk category to visit their doctor.

First Medical Communications also worked closely with Kanvas Creative on the campaign. They created a unique look for the outreach to reflect the various at-risk groups and produced wide-ranging collateral materials for HCPs and the public.

M+C Digital redesigned the www.oneinseven.ie website and developed a Search Engine Optimisation strategy for the site. An animated video was also created and this was syndicated online to various video sharing sites.