M+C created, implemented and managed banner advertising and search engine marketing to support the MSD 'Talk Options' information campaign to drive traffic to the associated website. The objective of the outreach was to encourage women to have an informed dialogue with their healthcare professional about their choice of birth control in the context of their stage of life by informing them about available options. The site provides information on available birth control options combined with video vignettes of typical lifestyle scenarios of relevance to women today.
MSD has worked with M+C Digital on several occasions for our healthcare communication campaigns. We have been impressed with their approach and expertise in creating and managing an online presence for our campaigns. For those seeking a capable and creative digital marketing agency for healthcare communications, we would recommend M+C Digital and the M+C Group.
Ciarán Collins, MSD Ireland