Although digital platforms are transforming the delivery of information, commentators universally insist that content remains king. M+C Digital is ideally placed to help advise clients on compelling medical editorial and suggest educational initiatives that can be delivered via electronic media.

We have developed and managed a series of electronic newsletters for clients including Vector, the official newsletter of the Irish Society of Clinical Microbiologists. Supported by Pfizer Anti-Infectives, the newsletter is delivered to microbiologists and consultants nationwide. It offers, direct to the inbox of Irish clinicians, the latest updates on news and research relating to their specialty areas of microbiology and infectious disease from Ireland and overseas.