An Interactive Event

M+C Events were tasked with the development and implementation of a series of launch meetings for a new pain relief product. The launch was targeted at Consultant Pain Specialists and GPs, and took place in five various locations nationwide.

To capatilise on speaker availability and audience participation, the event simultaneously linked multiple venues through live satellite links. This enabled attendees in separate venues to interact with one another. The format allowed the company to connect with all their customers, including those in more remote areas.

Ivan Yates, a broadcaster and former TD who was recently diagnosed with severe back pain, was identified as the key event speaker and offered an interesting patient perspective. Irish and international medical specialists also spoke at the event.