• Typharm ceased all marketing, including rep visits, for their medicinal product Haelen Tape for 3 months
• A print and online plan was developed targeting GPs and independent nurses
• A three month schedule was placed in relevant publications and websites, replacing all other marketing activity
• The campaign centred around awareness and education 

Results

• 41.5% increase in sales year on year
• 17% increase in sales vs. the previous quarter
• Sales continue to increase after advertising finished
• Estimated 7:1 ROI from the media campaign