First Medical Communications and Kanvas Creative worked with Sanofi Pasteur MSD on the 'Infection in Sport…Prevention is Key' campaign. The initiative aimed to raise awareness of the many infections that can be acquired through the pursuit of sport, either as a pastime or professionally. It highlighted the importance of athletes, coaches and all those involved in sport with responsibility for first aid focusing on safe practices in the absence of a health care professional. A booklet was created which highlighted the many and various infections that those involved in sport are exposed to. It provided readers with practical preventative measures and also highlighted the importance of vaccinations for blood-borne infections such as hepatitis B (HBV), and other infections such as tetanus.

The pocket-sized publication and the campaign as a whole garnered the wholehearted and enthusiastic endorsement of Ireland's four leading sporting bodies (the IRFU, FAI, GAA and Irish Hockey Association). Their collaboration and joint support for the project was a first for any health campaign in Ireland. Booklets were distributed throughout all sports clubs nationwide and through all Student Unions. It was also available to read and download on the Irish Sports Council website www.irishsportscouncil.ie.

The campaign was launched by Irish rugby legend David Wallace, Dublin corner forward Bernard Brogan, Shamrock Rovers' star Stephen Rice and Irish hockey international Julia O'Halloran. The photo call attracted significant coverage in both the national and medical press. Coverage featured in the Irish Times, Irish Independent and Irish Examiner alongside other national newspapers and in regional print and broadcast media.