Reeling in the Pain
Award Winning Healthcare Film by Oscar Nominee
This initiative educated clinicians and consumers on neuropathic pain, a problem that’s often difficult to explain and diagnose. Six-times Oscar-nominated director Jim Sheridan oversaw a national competition. Five personal patient stories formed the basis for three short films: The Knife, Keeping the Beast at Bay and Heat. The campaign featured on RTÉ Six One News and generated more than 70 other pieces of coverage, resulting in 5.5 million opportunities to see.
The Knife was honoured in the 'Best Short Documentary' category at the Galway Film Fleadh 2009 and the campaign also won a 2009 Irish Healthcare Award.
We got 60-plus media stories which included the biggest names like RTÉ News, Irish Times and 2FM. If you look at what we spent on this campaign, it’s an incredible achievement
Donal Murphy, Neuroscience Brand Operations Manager - Pfizer Ireland
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