Media is changing – tighter promotional budgets, increasing regulatory pressure and digital technology - all mean that the days of ad hoc ‘white space’ buying are a thing of the past.
The healthcare professional marketplace is in flux also. Medical titles are closing, specialist journals are changing hands and new or rebranded titles are emerging at an unprecedented rate.
In an uncertain environment, hme+Kanvas offers clients a proven heritage of healthcare professional media expertise both online and in print. The right media planner can guide you through the maze of readership claims, reducing your reliance on opaque and biased rate cards. This will add value to your media spend in terms of rates, exposure and placement.
We have created top quality media plans for numerous clients. The success of hme+Kanvas in Ireland and across Europe is based entirely on our service commitment to customers.
Why not invite us to review your approach to placing media? If you do, you will experience the drive, consistency and service level quality we bring to our activities, which are best in class and best practice.
Alongside an imaginative, value-for-money plan we will provide you with:
- Competitor data – the volume of pages booked by rivals alongside their rate card spend on a monthly basis
- Productivity tracking vs. targets in terms of spend and quality
- Monthly and quarterly account reviews including results appraisal and recommendations
- Training in both media and compliance
Click here to view some examples of our work.